Harrogate Ice Pavilion - Valley Gardens

A New Festive Tradition in Valley Gardens

Join us for the 2026 season

Supported by: Visit North Yorkshire and North Yorkshire Council
Partnership Opportunities View Rates

A PROVEN SEASONAL AUDIENCE

HARROGATE AT CHRISTMAS

A NEW FESTIVE DESTINATION FOR HARROGATE

This Christmas, the historic Valley Gardens will welcome Harrogate Ice Pavilion—a new seasonal attraction bringing together ice skating, family entertainment, hospitality and community engagement.

Open from 17 December 2026 to 3 January 2027, the Pavilion will form part of Harrogate’s wider festive offer, attracting local families, regional visitors and tourists during one of the most commercially important periods of the year.

For participating partners, the opportunity extends well beyond the event’s operating dates. Subject to confirmation, partner exposure can begin immediately and continue through Christmas and New Year until 3 January 2027.

Harrogate already demonstrates significant festive-season appeal. Harrogate BID recorded 126,522 unique visitors within the town-centre BID area on the opening day of the 2023 Christmas Fayre—the busiest day recorded during the preceding six months.

Partnership with Harrogate Ice Pavilion offers organisations an opportunity to connect with this established seasonal audience while supporting an attraction designed to encourage visits, dwell time and expenditure across Harrogate.

TOWN-CENTRE VISITORS ON THE 2023 CHRISTMAS FAYRE LAUNCH DAY*
0
estimated visitors to the former four-day Harrogate Christmas Market*
0

*Historic figures relating to Harrogate’s wider festive programme—not projected attendance for Harrogate Ice Pavilion. Sources: Harrogate BID/HUQ town-centre data and reporting from the former Harrogate Christmas Market organiser.

The Partnership Opportunity

Harrogate Ice Pavilion will provide partners with a distinctive platform to engage local families, regional visitors and tourists throughout the festive season.

The campaign will combine advance digital promotion with prominent on-site visibility, hospitality and opportunities for meaningful brand activation.

  • Brand presence within the historic Valley Gardens
  • High-visibility ice-side and venue branding
  • Digital promotion before and during the event
  • Hospitality and audience-engagement opportunities
Explore Sponsorship Tiers

EXCLUSIVE WINTER OPPORTUNITIES

Align Your Brand with Harrogate’s New Winter Attraction

Connect your organisation with Harrogate Ice Pavilion—a new festive attraction in the historic Valley Gardens.

Our partnership opportunities combine advance campaign exposure with prominent event branding, digital promotion, hospitality and opportunities for audience engagement from autumn 2026 through Christmas and New Year.

PARTNERSHIP IMPACT

A DISTINCTIVE REGIONAL PLATFORM

Engage local families, regional visitors and tourists through a highly visible seasonal attraction in one of Harrogate’s best-known locations.

  • AUTUMN CAMPAIGN + 18-DAY EVENT PRESENCE
  • Audience: Families & professionals
  • Comprehensive regional PR opportunities
01 / PRESENTING PARTNER — £20,000 + VAT

Our leading partnership opportunity, providing the highest level of association with Harrogate Ice Pavilion across the advance campaign and event.

  • “Harrogate Ice Pavilion, presented by [Partner]” integration
  • Priority logo positioning across agreed campaign materials
  • Premium venue and ice-side brand presence
  • Website and selected digital campaign visibility
  • Hospitality and audience-activation opportunities
  • Category exclusivity, subject to agreement
  • Exclusive—one available; private session for up to 100 guests; up to 200 admissions
ENQUIRE ABOUT PRESENTING PARTNERSHIP

A high-profile partnership providing frequent brand visibility throughout the advance campaign and across the event venue.

  • Prominent partner recognition across agreed event materials
  • High-frequency venue and ice-side brand presence
  • Logo and partner recognition on the event website
  • Inclusion within selected digital and social media activity
  • Opportunity for an approved on-site brand activation
  • Partner hospitality and guest admissions
  • Up to two available; named session series or event zone; up to 75 admissions
ENQUIRE ABOUT PRINCIPAL PARTNERSHIP

A focused partnership designed to connect your organisation with Harrogate Ice Pavilion through a combination of venue, website and campaign visibility.

  • Official Event Partner recognition
  • Agreed branding within the event venue
  • Logo and partner recognition on the event website
  • Inclusion within selected campaign activity
  • Social media recognition during the campaign
  • Partner hospitality and guest admissions
  • Limited availability; up to 35 admissions; selected session/audience alignment
ENQUIRE ABOUT OFFICIAL EVENT PARTNERSHIP

An accessible opportunity for organisations wishing to demonstrate their support for a welcoming festive attraction for Harrogate’s residents, families and visitors.

  • Community Partner recognition
  • Logo and acknowledgement on the event website
  • Recognition within selected venue and campaign materials
  • Association with community-focused event activity
  • Social media acknowledgement
  • Guest admissions for colleagues, clients or community beneficiaries
  • Up to 15 admissions; supported-session or community activation option
ENQUIRE ABOUT COMMUNITY PARTNERSHIP

  • School & Community Programme — £3,500 + VAT
  • Official Skate Hire Partner — £3,000 + VAT
  • Family or Relaxed Sessions — £2,000 + VAT
  • Disco Sessions Partner — £2,000 + VAT
  • Event Zone — from £2,500 + VAT
  • Named Session — from £1,500 + VAT
ENQUIRE ABOUT PROGRAMME AND VENUE PARTNERSHIPS

Place your organisation in front of visitors at Harrogate Ice Pavilion through accessible local advertising and promotional opportunities.

  • Rink-side barrier-board advertising
  • Premium Rink-Board Panel — £1,250 + VAT
  • Standard Rink-Board Panel — £750 + VAT
  • Website and digital visibility
  • Digital Business Supporter — £500 + VAT
  • Local Supporter — £350 + VAT
  • Promotional activation opportunities, subject to approval
DOWNLOAD LOCAL ADVERTISING RATE CARD

Create a memorable festive experience for clients, colleagues, stakeholders or community groups with exclusive use of Harrogate Ice Pavilion.

  • Exclusive skating session for up to 100 guests
  • Skate hire included
  • Bespoke branding and hospitality options available
  • Subject to availability and operational requirements
ENQUIRE ABOUT PRIVATE HIRE

DOWNLOADS

Download our Partnership Opportunities brochure and Local Advertising Rate Card for complete package information.

Partnership Opportunities LOCAL Advertising rate card
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Enquire Today

Partner with Harrogate Ice Pavilion and align your organisation with a distinctive festive experience in Valley Gardens. Build visibility, engage local and regional audiences, entertain clients or demonstrate your support for the Harrogate community.

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